Title: Marketing Executive / Communications Officer / Marketing Officer

Job Type: Part-time (20 hours per week)

Salary: £18,000 - £20,000 per annum, pro rata, based on 20 hours per week (This is the total after pro-rating)

Guardian Angel Carers is a compassionate, values-led home care franchisor, supporting people to live independently and well in their own homes. As our national network continues to grow, our brand plays a vital role in building trust, confidence and connection - with clients, carers, franchisees and partners alike.

This role exists to care for and coordinate the brand day to day, ensuring it shows up clearly, consistently and in line with our values as the business grows.

The role: Reporting to the Marketing Director, this role is a hands-on, delivery-focused role responsible for the consistent application of our brand identity, voice and tone across all content, campaigns and channels.

You will coordinate and communicate brand activity across the network, monitor how the brand is represented across platforms, and support the deployment of national and local campaigns through agreed systems and tools.

You will help ensure our communications are clear and effective for three key audiences:

• Clients (and their families)

• Carers (current and prospective)

• Future franchisees

Each audience requires different messages, journeys and channels, and this role plays a key part in making sure campaigns are deployed appropriately and consistently.

What you’ll be responsible for:

Brand content distribution

• Coordinate the distribution of brand content across agreed channels and platforms, including social media, email and paid digital tools such as AdPlenty.

• Ensure the right content reaches the right audiences at the right time, aligned to campaign plans.

• Work with external partners to schedule, deploy and monitor and refine content engagement.

Brand compliance

• Apply and uphold brand guidelines across all materials, channels and platforms.

• Review and approve brand assets to ensure consistency, clarity and quality.

• Monitor brand usage across the franchise network and act as a supportive point of reference for brand and comms queries.

Campaign launch support

• Support the planning, build and launch of national brand and marketing campaigns.

• Coordinate campaign assets, timelines and inputs across internal teams, franchisees and external agencies.

• Support campaign deployment across platforms such as websites, social channels, email and paid digital tools.

• Help ensure campaigns are rolled out consistently and accurately across the franchise network.

Templates & assets

• Build, maintain and update brand templates, toolkits and core assets.

• Ensure materials are easy to access, current and practical for franchisees to use.

• Work with external designers or agencies where required to update or extend assets.

Metrics & analytics

• Track brand, content and campaign performance across channels and platforms.

• Support reporting on reach, engagement and campaign effectiveness.

• Use insight to support continuous improvement in campaign delivery and brand execution.

About you: You are an organised, thoughtful brand or marketing professional. You’re comfortable coordinating multiple activities, working with agencies and platforms, and supporting others to apply a brand correctly and confidently.

You’ll bring:

• Experience in brand management, marketing or communications.

• Strong attention to detail and pride in quality.

• Confidence working with franchisees, agencies and external partners.

• Clear, friendly communication skills.

• A practical, collaborative approach.

Experience in health or social care, franchising, or events is helpful but not essential.

Please beware this role covers our national franchises. You’ll need to be comfortable travelling nationally as part of the role.

What we offer

• Salary: £18,000–£20,000 per annum, pro rata, based on 20 hours per week. (This is the total after pro‑rating.)

• Flexible working to be agreed

• A varied, hands-on role with clear scope and direction.

• A supportive, values-led culture with close collaboration with the team.

• Opportunities to grow skills within a growing national network.